When people ask me about the Sustainable AmbITion strand of the Make:IT:Happen fund (part of the AmbITion Scotland programme designed and delivered by Rudman Consulting, funded by The National lottery via Creative Scotland) they are often curious about the sort of projects other arts, cultural and heritage organisations have undertaken where digital technologies are used to assist environmental sustainability. To get your creative juices flowing, here are some of the examples I usually share – please add others as a comment to this post as you spot them!
Regional Screen Scotland is in receipt of the first Sustainable AmbITion grant. Screen Machine is an 80-seat, air conditioned and 3D-ready mobile cinema which brings the latest films to remote and rural areas of Scotland. The Screen Machine delivers an important social role in taking new film releases to some of the most rural Scottish communities. Measuring the emissions of a programme will help to raise understanding of the low carbon agenda and also identify how Regional Screen Scotland can help manage and reduce emissions across its portfolio of activity. Digital technologies will be used to gather data from audiences and to create the algorithms and formulas for calculation of the CO2 footprint of audience and Screen Machine journeys.
The amazing new arts, music, cinema and creative industries centre, Mareel in Lerwick on the Shetland Isles, hosted our first 2012 AmbITion Scotland roadshow. On the topic of Glo/cal, the roadshow explored how local and community focussed projects can encourage global participation and engagement through utilising digital tools. Hannah Rudman gave an overview of the topic and opportunities available to the arts, culture and heritage sector through AmbITion Scotland; Gwilym Gibbons, Director of Shetland Arts gave a case study about their work including Mareel; and Lucy Conway founder of Eigg Box explained her vision with Stef Lewandowski (Eigg Box’s Geek in Residence) showing off the first glo/cal art object to be created at Eigg Box – the renowned Data Necklace. A Q&A with online and live audiences finished this great webcast masterclass.
Hannah Rudman overview of Glo/cal and AmbITion Scotland opportunities (Opposite)
Gwilym Gibbons, Director Shetland Arts and Mareel – a glo/cal case study
The latest AmbITion Scotland case study shows the digital development journey of remote artists’ residency centre, Cove Park. I worked with Cove Park, facilitating their change journey, and am thrilled with the outcomes they have achieved through planning and implementing some digital tools; by changing their mindset and growing confidence around working digitally; and by building their own digital capabilities and capacities. They report better operational efficiencies through being able to work virtually, and more easily manage communications with each other, stakeholders and audiences; increased scale, reach, and impact through an improved website and social media strategy; and overall increased accessibility, leverage, legacy and a sense that they are powerfully communicating what it is they do and why!
Overcoming some of the digital challenges of being in a remote Scottish location, they are now in a position to consider how their digital assets can be maximised as artistic production tools and new business models.
The story of how following a simple change management methodology (in this case, The AmbITion Approach which I authored), and undertaking that methodology within the support of a wider programme that encourages professionals to share their success (and failure) stories and case studies, network and learn online and in person, and learn and build collective knowledge online is what I’m keynoting about at Marketing de las Artes this year. Spain’s financial (pink) paper Cinco Dias quotes me as advising cultural organisations to understand what intangible assets they might have (communities of support on social networks, digital content, specific digital demographics, etc.) – exactly the exercise that Cove Park is now in the position to undertake having sorted out their strategy and infrastucture.
The Federation Scottish Theatre‘s Digital Action Research Project came to a conclusion this week, with a showcase of the case studies emerging from the digital experiments undertaken by the five Scottish performing arts companies involved. Funded by The National Lottery via Creative Scotland, the FST’s project has been running for 14 months, facilitated by Hannah Rudman.
Jon Morgan and Hannah Rudman introduce and give an overview of the project:
read on >
Watch this video case study of The Royal Conservatoire of Scotland’s digital development journey. They undertook the AmbITion Approach (designed by Hannah Rudman), beginning the process 2 years ago with AmbITion Scotland. With all changes fully and implemented and embedded in practice by March 2012, they have launched their fantastic new online showcase, broadcast.rcs.ac.uk.
(If you’re considering applying to the AmbITion ScotlandMake:IT:Happen Fund ‘s AmbITion Approach strand, then this video is especially relevant to you!
This is Lesley Anne Rose, Creative Producer of Stellar Quines who, following their AmbITion Scotland experience have really made IT happen for their theatre company by grasping the opportunities afforded by digital technologies. The picture also shows Hamish Allison, Managing Director at Freakworks at the Freakworks Studios in Edinburgh with whom Stellar Quines are working (and also with DCA – Dundee Contemporary Arts) to create a 3D cinema package of their theatre piece, ANA. Read more below!
Other Scottish organisations can now Make:IT:Happen too, by applying for newly available Make:IT:Happen funding to AmbITion Scotland, which supports Scottish arts, culture, and heritage organisations to grasp the opportunities offered by digital technologies. AmbITion Scotland is investing over £400,000 of National Lottery funds provided by Creative Scotland in strategic digital development and Scotland’s arts, culture and heritage organisations are invited to apply for investment to capitalise on opportunities presented by digital technologies.
This case study presented for AmbITion Scotland by Hannah Rudman summarises the development of the Edinburgh Summer Festivals’ API, and its impact on app developers, festival audiences and the festivals themselves. A project of Festivals Edinburgh’s Festivalslab, it was one of the first large scale open data initiatives in the arts, cultural, and heritage sectors and heralded a new wave of sector organisations reassessing the more intangible value of their data and opening it up to each other and different sectors, such as digital and interactive, for new uses.
Monetising Content was the theme of Scotland’s national conference for the digital and interactive industries, Digital 2012. Organised by Interactive Scotland and AmbITion Scotland, Hannah Rudman gives an overview of why the conference is addressing the theme, and introduces the main subject and discussion areas of collaboration, convergence, content experience, and collection of data.
(A collection of content from Digital 2012 of interest to the arts, cultural, creative, and heritage industries is available on AmbITion’s new website).
Asimetrica organised Spain’s first ever national arts marketing conference in Madrid, and I spoke there on the subject of how digital developments can bring huge opportunities for organisational and business model development; increase reach, scale, impact and legacy for audiences; and create new artistic experiences and product: thanks so much to the organisers, the audience, and the fantastic simultaneous translators who have created my first ever talk (with jokes) in Spanish…
Following its initiation at Culture Hack Scotland, this case study video maps the development of a hack into a fully operational mobile site launched by Edinburgh International Book Festival this summer.