Tag Archives: consolidation
Microsoft’s Bing has been around for just over a year, trying to cause a revolution in the search and location services market. But it hasn’t got the market share that I expected. So it was with great interest that Microsoft this week rolled out Bing Entertainment, a dedicated hub within Bing that hosts film clips and trailers, music videos, TV clips and games Bing Entertainment is only live in the US at the moment, but it has already been met with praise from many within the search sector.
Bing senior VP Yusuf Mehdi says there is demand:
“In the field of entertainment, 76% of people use search to help find and navigate their entertainment options online, but only 10% say they have a trusted place to go,” he said. [Source: New Media Age]
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so says the latest report from the Creative Industries’ Knowledge transfer Network. Five years ago, I used to say that context was king, ten years ago that content was king – how twee those statements now sound! Now, coming into the mainstream understanding of the potential of digital content, are what have previously been “future issues”: consolidation and convergence, and how people access digital content (distribution).
The report is the fruit of the efforts of a KTN Beacon project, which sought to engage with the Creative Industries to both extract and provide insight into the future of digital content. The project sought to explore how the continued impact of these technologies would affect content creators, distributors, and most importantly, consumers. The report has been created to help people understand the radical transformation digital content will have on the creative industries, and to provide businesses with outline areas of opportunity where innovation is most likely to occur. Its 30 pages long, and well worth a 15 minute read.
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